success, it is critical for companies to think
strategically. In simple terms, they must assess: where
they are now, where they want to be in the future, how
they plan to get there, and who will have to do what by
when. In addition, it's critical that they monitor their
progress to be sure that things are going as planned.
That is the essence of planning. It is the first of
twelve very important questions your company should
consider carefully. To help your team with planning,
they should first answer the last eleven questions.
These pertain to all the key elements underlying your
organization's purpose and operations. They will get to
the heart of why a plan is needed to meet customer
requirements and your own objectives.
This book will introduce and discuss those eleven
questions and then rigorously walk you through the
sequential and logical steps of a strategic planning
process. It will guide your company in how to think
strategically in all aspects of the work you are doing
for your customers or clients. It will show you how to
use that thinking in developing and implementing a
meaningful and dynamic plan for achieving all your
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