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Brad Fregger
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Lucky That Way
Get Things Done: Ten Secrets of Creating and Leading Exceptional Team.
Why Publish
A customer
Inspiring stories about getting the most out of life
"Lucky That Way" is a great story about learning how to take advantage of opportunities you normally might miss in life. Brad uses stories to share his philosphy of life with the reader- serendipity and syncronicity. He also shares with the reader that it is important that you actively seek out these opportunities or they will pass you by. In addition, you learn a little about how some of the most popular computer games of all time were created.
The book is compelling, informative and keeps you giggling every so often. Easy to read and easy to recommend.
A customer
Interesting but ultimately shallow take on the game industry
On the face of it, it would appear Brad Fregger has good qualifications to write a book of this type. Starting with Atari in the early 1980s, he was involved with the games industry for almost two decades.
However, I had several problems with "Lucky That Way". The first, and most basic, is that I didn't find the book that interesting. The products that the author worked with were not exactly those which built an industry, Shanghai and Solitaire aside. As an expose and history of the video game industry, you'd be much better off reading David Scheff's "Game Over".
Secondly, the writing style grated. The phrase "Seize the moment" is repeated, in italics, at least once a page and frequently once per paragraph. I noticed in the author's bio that he's a professional speaker; this comes across in the prose, in the gimmicky and catchphrase-led style. What works as a speech does not necessarily work as a piece of writing.
Finally, many of the anecdotes are brief and lack detail, and can be extremely generic. One chapter regarding Microsoft quotes "Barbarians Led By Bill Gates" extensively, with very little extra information.
The book wasn't a total loss - the author has considerable experience, in life as much as the games industry, and some of his business acumen comes across well.
My personal opinions only. Your mileage may vary.
A customer
I quite enjoyed the stories told in "Lucky That Way."
Brad Fregger is a great storyteller - like the bards of old. I enjoyed reading his tales, both the uplifting and the troubled ones. What makes this book even better is that the stories are true! Thank you for bringing us these tales, Mr. Fregger.
Insightful and informative
Get Things Done is instructional and informative. It is a fine gathering of wisdom from Brad Fregger's accomplished experience. Brad Fregger presents his wisdom clearly and directly, and best of all, he accompanies it with illustrative (and entertaining) true stories from his personal experience. This book is a great presentation of practical rules, pointers, and food for thought. For those looking to become more effective leader or a more productive manager - this is great reading.
Real life information from a practitioner.
Brad tells us how to get things done based on his extensive practical experience. I'm familiar with his seminars which he presents around the world. He has lived this stuff. This is the real thing.
3 people found this helpful
Pretty good
A good short book. A little like First Break All the Rules, but easier to read. The fellow is pretty opinionated, but once you get past that, the ideas are pretty simple and make sense.
A must-read for anyone driven to publish
According to Tom Borders, founder of the Borders book store network, "Why Publish? is a very candid assessment of the publishing industry. Brad fills a significant niche in the scheme of book publishing. For many authors, Brad's solution is the best way."
Frank Ragan, the photo & book guy
A must read for any author.
This easy to read book clearly explains all of the options available to any author who is trying to convert a manuscript into a published book. Reading this book will allow the author to make the right decisions in the publishing process. Fregger clearly knows what he is talking about.
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