From the Introduction to The CEO Handbook.
Today's CEOs are
rediscovering basic business principles.
Gone are the recent
heydays when entrepreneurs, flush with money from investors,
believed their good ideas entitled them to financial windfalls. Gone
are those startups built on a house of cards—with no revenue, no
profit, high salaries, large amounts of stock cashed out, and the
public left holding the bag.
Startup CEOs now
realize the secret of success lies in the time-tested methods of the
past, where hard work and high standards are valued, and companies
support customers and reward employees. Expectations are more
realistic, and practical advice is valued. Why? Simply because it
Years of experience have taught me there's no better approach to
building a business than using those proven methods. They rely on
street sense, not book sense. Common sense, not nonsense. I've been
teaching these basics to hundreds of men and women who have the guts
to start companies and the drive to succeed.
The CEO Handbook is a pocket guide containing my direct answers to
their most frequently asked questions.It offers step-by-step advice
and includes anecdotes from my personal experiences to help you
avoid some of the same mistakes made by others.
It's a lesson in leading.It's a lesson in life—for startup CEOs who
are open to suggestions and searching for ways to turn their dream
of success into a reality.