This book turns our current knowledge about how to bring about
personal or interpersonal change upside down. Using a
comfortable style of conversational writing, Brad clearly
presents his concepts of how the mind works, how stories work,
and therefore, how change within the individual takes place.
Sharing fascinating and entertaining stories from his own
experience, Brad shares the importance of storytelling when the
goal is changing lives. You will learn about creating stories
and using them to help effect change in individuals and
organizations. This skill is especially valuable in the
fast-paced world where change is prevalent and the acceptance of
it critical. Brad believes that we should be concerned about the
individuals that make up our organizations. To this end, he
shows how stories can help people deal with significant personal
issues, issues that are impacting their day-to-day lives.
This is Brad's most successful keynote. We're not surprised,
changing attitudes is extremely difficult, much harder than
changing behavior. Brad is one of very few speakers in the world
that's even willing to attempt to show you how attitudes can be
changed, and, probably, the only one who really knows how.