Ever wonder how computer
games get developed? How computer solitaire was born? How things get
done in the consumer software industry?
Lucky That Way by Brad Fregger is a rare, inside look at the
stories behind the creation of some of the most successful computer
games in the world. It's a book about seizing the moment; about
coincidence, serendipity and miracles. It's about people, their initial
failures and their ultimate successes. Companies may fall and products
may fail, but the individuals these stories are about ultimately find
their personal truths and go on to succeed in the best possible way, as
effective, confident, contributing human beings.
It's also about creativity, about how the human spirit given a respite
from the drudgery of finding food and shelter, will find a way to
create. If our creations are seen and appreciated by a few others, we
receive a great blessing. If they're seen and appreciated by millions,
we receive a bonus that is almost beyond belief.
Lucky That Way speaks directly to the fast pace and ever changing
environment of modern American business. Brad's easy to read,
conversational style, plus his humorous, sometimes unbelievable
"interludes" add a flavor to the book that puts it into the same
category as "Surely You Must be Joking," Mr. Feynman and other
successful "life story" books that have been well received by the
reading public over the years.
This deeply personal memoir deals with some of the more interesting
times Brad experienced while creating the training organization at Atari
during the time the company went from 300 million to two billion in
annual sales. Then he shares how it all ended, how the fastest growing
company in history crashed and brought the video game industry down.
Brad leaves Atari and training to begin a new career as a producer.
These are the early years in this industry and they are highly creative
ones. Nobody knows its limits. Brad takes advantage of the situation and
leads the development of many new and wonderful products.
Brad's stories of this time speak to us all, including the "World's
Greatest Easter Egg" and "I Loved the Movie, Let's Do the Game!." We
meet Brodie Lockard, a programmer with the same physical handicap as
Chris Reeves, who refused to accept defeat and developed Shanghai, one
of the most successful computer games of all time. Learn how computer
card solitaire was created and became the most played computer game in
the world. And learn of many other wonderful products, not as well
known, that brought joy and entertainment to the lucky few who
You will learn how to seize the moment; how to practice spontaneity,
take advantage of synchronicity and serendipity; and how to make the
creative spirit a way of life, not something you turn on when you have a
problem to solve. When you remain open to new and unexpected
developments, you find you can get the most difficult things done and
accomplish the seemingly impossible in your business and your personal
Brad's openness when he talks about his own mistakes, the challenges he
must overcome, and the courage he exhibits as he starts over, again and
again, is thought provoking and inspirational in its own way. In the end
we find out just how lucky Brad is and discover that we, too, can be
Lucky That Way.
A limited number are being offered at a very special price.
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